CAPITEC
CAPITEC
Launched H1 2025
Launched H1 2025
DOMAIN
FINANCIAL INCLUSION & DIGITAL MEDIA
DOMAIN
FINANCIAL INCLUSION & DIGITAL MEDIA
Financial Literacy
Financial Literacy
Content Creation
Content Creation
Digital Media
Digital Media
PROJECT OVERVIEW
PROJECT OVERVIEW
Bank on it is a fully integrated media series across TV, print media & podcasts. The series drives financial inclusion through simplicity & accessibility. The initiative is spearheaded by South Africa's largest retail bank, Capitec & hosted by BankerX founder, Koshiek Karan. Episodes feature interviews with top leadership voices.
Bank on it is a fully integrated media series across TV, print media & podcasts. The series drives financial inclusion through simplicity & accessibility. The initiative is spearheaded by South Africa's largest retail bank, Capitec & hosted by BankerX founder, Koshiek Karan. Episodes feature interviews with top leadership voices.
THE COOL STUFF
THE COOL STUFF
Series content is designed to be ultra relatable, authentic & accessible. Example topic: "How do I know this is a scam?". The series applies a multi-channel audience strategy across TV, print, web & social media. Both engagement & audience feedback is strongly positive.
Series content is designed to be ultra relatable, authentic & accessible. Example topic: "How do I know this is a scam?". The series applies a multi-channel audience strategy across TV, print, web & social media. Both engagement & audience feedback is strongly positive.
OUR VISION
OUR VISION
Our core mission is to close the gap in financial literacy across Africa. Another strong focus area: knowledge sharing & assistance to entrepreneurs. Small business remains a powerful engine driving growth on the continent.
Our core mission is to close the gap in financial literacy across Africa. Another strong focus area: knowledge sharing & assistance to entrepreneurs. Small business remains a powerful engine driving growth on the continent.
"Finance is so often clogged with jargon and is deeply exclusionary. Finance content needs to be engineered in a way that's inclusive.
It’s a privilege to engineer impactful content with Capitec. Ultimately, the foundation of trust is education"
Koshiek Karan, Founder BANKERX
"Finance is so often clogged with jargon and is deeply exclusionary. Finance content needs to be engineered in a way that's inclusive.
It’s a privilege to engineer impactful content with Capitec. Ultimately, the foundation of trust is education"
Koshiek Karan, Founder BANKERX
